Monroe, Wisconsin, USA. Summer 2003: The Joseph Huber Brewing Company of Monroe, Wisconsin launched its new huberbrewery.com website today and it has a host of new and improved features including at least one that the developers think is a first.

The site features a "Virtual Beerfinder" that is designed to help consumers find the perfect beer --- well, the perfect Huber-made beer -- to "pair" with various personal taste preferences, types of friends, seasons or cuisine.

"We wanted the site to be full of information, useful to our guests, friendly and fun --not beer-snooty," said Gary Knowles, Asst. Vice-President. "The Virtual Beerfinder offers our best recommendations for which of our beers might be best to serve to your...for example..."Hollywood Type" friends or which beer to serve at a Muskie Hunt or which beer to serve with a bratwurst. We had a lot of fun developing this new tool.

* Huber Brewery History
* Huber Beer Descriptions & Awards
* A "Virtual" Brewery Tour
* "Ask the Brewmaster"
* Tour Information
* Free "E-mail Postcards" to send to friends
* Blumer's Soda Information
* Berghoff & Blues Information
* Information on the Berghoff Sponsored "Greater Wisconsin Muskie Tournament"
* Sign-up opportunity for the Huber "Brewsletter" (coming soon)
* On-line shopping for Huber & Berghoff merchandise

Knowles said the site also has an "evolving" virtual introduction to Monroe and Green County with photos of the courthouse square, local cheesemakers, the Berghoff P.T. Cruiser, Swiss dancers, the Monroe Art Center, Mayor Ross and a cheese tattoo.

"Monroe and the Huber Brewery have grown up together," Knowles said. "We're proud of our community and we like to show the world that our home is a pretty darn nice place.

"We expect that the web-site will continue to grow and change to meet informational needs of Huber customers. It's a friendly gathering place for Huber and Berghoff fans - a home base where you'll always feel welcome. We even have free e-mail postcards to send to your friends."

The Joseph Huber Brewing Company of Monroe (1208 Fourteenth Ave.) was established in 1845 and is Wisconsin's oldest continuing brewer, the second oldest in the nation. It produces award wining Berghoff, Huber, Wisconsin Club and Rhinelander Beers and Blumer's Premium Quality Sodas.

The Huber Brewing Company offers brewery tours every Thursday, Friday and Saturday. Tour hours are 11AM, 1PM and 3 PM, (reservations not required, but call ahead because group size is limited.) Groups are welcome as well, however reservations are required. (PH: 608-325-3191). The Huber Gift Shop is open every business day during business hours and on Saturday during tour hours.