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Olympic Games Means Big Tourism Benefits
Whistler Travel News ( Press Release )
Benefits of the Olympic Games - Numbers Focus
In recent Olympics, it is estimated that 50 percent of the overall benefits accrued to tourism. It is
anticipated that the Vancouver-Whistler Games will not only meet this target but exceed it, with
an unprecedented major tourism strategy in place leading up to the Games.
Calgary 1988
During Calgary's Olympic year, tourism grew by 12 per cent, augmented by an average annual
growth of 3.25 per cent in the five years following the Olympics.
Sydney 2000
Sydney had 1.6 million additional visitors in the year following its 2000 Games.
Sydney saw $6 billion of worldwide media exposure as a result of the Games.
Salt Lake City 2002
9,000 International Olympic Committee (IOC) accredited media attended the Salt Lake City
Games, while an additional 1,600 non-accredited media were in Park City for the Games.
Vancouver-Whistler 2010
Number of visitors expected during the Games is 17,000 per day in Whistler.
NBC will pay $820 million for the U.S. television rights for the 2010 Winter Games. The IOC
told Bid cities to estimate 49 percent of all television contracts for the 2010 Olympics in their
budgets, currently estimated at $400 million US. This amount supersedes the $348 million
estimated in budgets prepared by Vancouver 2010 Bid Corporation.
Other numbers
Number of rooms required for media and broadcasters in Vancouver and Whistler: 9,000.
Amount of federal/provincial Endowment Fund contribution to support ongoing operations of
Olympic Venues after the Games have ended: $71 million.
Number of countries expected to participate in 2010 Paralympic Games: 40; number of athletes:
700.
Number of passenger ferries that would transport people from Richmond and Canada Place to
Squamish during the Olympics: 16. Number of buses operating daily between Vancouver and
Whistler: 900.
Amount spectators will pay for event tickets: $19 to $710; number of tickets available: 1.8 million.
Length of bobsleigh/skeleton track at the Whistler Sliding Centre: 1350 metres.
Number of kilometres of ski trails to be built at the Whistler Nordic Centre: 50 to 100.
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